One of our clients had a superb concept for a competition. We determined to use Facebook because the platform for a couple of key reasons
Their web page was fairly new and it wished a promotional shove to construct the enterprise’s logo on Facebook.
We knew it was a completely inexpensive promoting to run accordingly lowering the client’s chance in giving it a whirl.
We ran the picture contest for one month and the effects have been high-quality.
It took their Page Likes from sincerely 0 to over 350. That might not be huge for a few industries but for this niche B2B it gave them the pinnacle likes for of their class in Canada.
It price about $a hundred and fifty (which protected the competition app fees and advertising fees) plus prize costs.
They now have over one hundred new email addresses to reach out to and probably upload to their newsletter list.
Needless to say, running a Facebook contest may be a a laugh and interesting possibility for your enterprise, but you want to make certain to hold it relevant for your target market, to set it up properly and to adhere to the competition rules laid out by means of Facebook.
Here’s a step-via-step approach to installation your subsequent Facebook rateio contest.
Step One – Set Your Objectives
Are you looking to increase likes to your web page? If so you might need to “Like-Gate” the contest or make Liking a part of the competition requirements.
Are you looking to boom electronic mail addresses? If so then you will want to collect contestant info. Ask for as little contact information as you can, as it will boom your quantity of entrants.
Are you seeking to increase brand awareness? In our case we had been truly trying to boom the purchaser’s exposure on Facebook, so we created a voting contest that would require entrants to proportion the contest with as a lot of their buddies as possible.
Step Two – Set Out the Details of the Contest
You want to reflect onconsideration on the type of contest you need, guidelines and prizes.
In our case, we determined on a picture contest. Contestants could effortlessly publish their photograph thru our patron’s Facebook web page. The winners might be selected via the range of votes their photo obtained. We had to make it smooth for contestants to proportion the photo with their Facebook pals so they may encourage their buddies to come and vote for their Photo. We determined that contestants should best enter one photo and could only vote as soon as to maintain it honest.
A phrase on prizes…
You need to ensure that the prizes presented make sense for your target market (assuming these are the humans you are attempting to attract together with your contest). These should also be one of your organization’s services or products offerings. It’s a good idea to have more than one prize in case the first vicinity photo is up to now ahead of the second one that people give up attempting.
Step Three – Setting Up The Contest
Once you’ve got figured out your occasion info, regulations and prizes it is time to installation the competition page. Start through searching at a few Facebook Contest Apps. Luckily there is a myriad of Facebook packages that make putting in place the contest a snap. Choose accurately. Because we decided to go with a photograph contest – we needed an app that would:
Let human beings add their image
Share the image without difficulty with their buddies on Facebook
Limit them to at least one vote in keeping with character
Limit them to one image consistent with individual
Allow others to love/vote for pictures easily
Provide us with reporting at the development of the contest.
We used an app called Woobox and were very satisfied with its universal capability.
Make sure to begin with an eye catching picture after which list all of the info of the competition (deadlines, rules, prizes and a way to input). You also need to encourage humans to proportion the competition and probable event go away remarks. The greater engagement, the better!
Make positive to provide yourself a very good week to set up a contest, in particular if it is your first one. That way you have time to learn how to use the app, design any images and test the complete experience before launch date.
Step Four – Promote Your Contest
Congratulations you’re prepared to launch your contest. Now it is time to sell it. Luckily the form of contest we set out promotes itself thru contestants, but you continue to need to get the ball rolling.
Here’s some ways to easily get the word obtainable:
Change the primary banner of your Facebook page to the competition banner and upload the utility to your employer data section on the left.
Set up a Facebook ad campaign
Put up a banner to your website and blog
Promote via strategic alliance web sites and their social media channels
Promote via your other social media web sites.
Promote on “contest” sites
Share it along with your publication and blog subscribers
Include it in your organization e-mail signatures
Step Five – Monitor The Contest
Once the competition is up and jogging, you want to make sure to monitor it closely on a every day basis – mainly for the first week. Check feedback and posts for questions, concerns or issues that people is probably having with signing up or balloting. It’s important to address any questions or issues as quickly as possible and be as obvious as you could.
Watch for individuals who are seeking to trick the machine. Even the high-quality applications can’t one hundred% stop a decided “cheater” so make sure that humans aren’t breaking your contest policies.
Step Six – Have a Strong Post Contest Plan of Action
Once the contest is done you need to make sure it’s miles in reality closed down. Change any banners posted through promotions to another organization banner and forestall any paid advertising if it’s nonetheless jogging.
Ensure that you announce the winners in your Facebook web page as soon as possible and keep in mind selling winners via other social media web sites, your publication and on your internet site.
Let the winners recognise the way to declare their prizes and inside the case of a picture contest, get them to signal a photo release shape in case you intend to apply their pictures anywhere.
When contacting all of the different contestants remember:
Announcing the winners
Offering a unique on one in every of your services or products
Getting their permission to add them to an e-mail list
Asking for his or her feedback on the competition
Letting them know dates of your next contest
Like I stated Facebook contests are a fantastic way to beautify your agency presence on line. Have you run any Facebook contests lately? How did they work for you? I’d love to hear your training learned and different creative recommendations.